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Michael Phelps Returns for One Last Swim in Under Armour's Haunting New Ad
Michael Phelps has been an Under Armour endorser since 2010, but of course, he's only truly in the spotlight quadrennially, during the Olympics. Now 30 years old, the world's greatest-ever swimmer is...
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Kraft Mac & Cheese Secretly Changed Its Recipe, and Is Proud Nobody Noticed
If you were among the junk-food fans anxious that a more natural Kraft Macaroni & Cheese would be less tasty, lay your worries to rest: You might already have tasted it and not been the wiser. In...
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Darkly Comic Campaign Shows Women the Tool We Really Need to Ensure Gender...
For International Women's Day, the Young Minds for Gender Equality Foundation (YM4GE) is offering us a practical, immediate solution to the pay parity problem: The Business Bulge, a pair of underpants...
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A Little Girl's Deep-Sea Dream Is Shattered in Greenpeace's Latest Plea for...
Greenpeace brings a young girl's undersea imagination to life in "The Little Explorer," a short film that tackles the topic of destructive fishing in the Arctic. Using materials she finds around the...
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Meet the Mysterious YouTube Food Surgeon Who Hypnotically Concocts Freaky...
Have you ever been eating your favorite snacks and thought, "Boy, I sure wish this thing I'm eating was INSIDE this other thing I'm eating, like Dexter-meets-flippin'-Frankenstein!"? Well, there is...
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2 Gingers Irish Whiskey Finds the Perfect Ad Characters to Act Out Famous...
Liquor advertising doesn't always produce the most creative advertising, thanks to legal restrictions and a tendency to skew toward the conservative. But Chicago agency VSA Partners looks to upend...
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Hotwire Urges You to Take That Vacation Before Dying a Sudden, Gruesome Death
YOLO advertising tropes are going strong: In a perfect example, a new set of ads from online travel agency Hotwire urges you to take a trip ... because you might just get hit by a bus. In an ad...
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Screaming Newborns 'Sing' a Nostalgic Melody in This Bemusing French...
A crying baby is more likely to inspire angst than pleasure. But maybe in an effort to Pavlov us into thinking otherwise, U Supermarkets (or Système U) is hoping the distressing din will drive French...
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W+K Ads Show How Stunning VR Helps People With MS Reconnect With Their Passions
Imagine doing the thing you love the most. Then imagine you can't do it anymore, because of a debilitating disease. That's what happened to the two multiple scelorisis sufferers featured in a new...
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This 50-Year-Old Campaign Ad Has Suddenly Gone Viral as the Perfect Pitch...
A Republican Party divided. A high-profile candidate known for his extreme statements and hawkish saber-rattling. Sound familiar? That was the case in 1964 with ultra-conservative GOP candidate Barry...
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BMW Imagines the Car of the Future, and It's One Hell of a Sweet Ride
Move over, KITT. This concept car from BMW makes you look like a broken-down jalopy. Behold, an AI-powered wheeled wonder straight out of William Gibson's wet dreams (or maybe his nightmares). In...
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Humane Society Uses Touching Personal Stories About Mutual Rescue to Drive...
Someone at Advocate Creative must have reread Where the Red Fern Grows recently, because this six-minute video, made for the Humane Society of Silicon Valley's #MutualRescue campaign, punches the...
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Harlequin's Latest Romance Novel Ads Pack Every Hunky Cliché Into Your Work...
If you're an overworked office drone in need of steamy relief, romance publisher Harlequin reminds you that you can carry all the fantasies you need for just such an emergency ... in a conveniently...
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A Giant Chocolate Hen Lays Sweet Easter Surprises in Supermarket's Ad Campaign
Which came first, the 30-foot-tall chocolate chicken or the 200-pound candy egg? Both appear in VCCP's wacky Easter-themed campaign for Asda. Apparently believing Brits' teeth aren't bad enough...
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Toy Blocks Suddenly Become Monstrous in This Incredible Childhood Cancer PSA
There's something especially sinister about using a banal toy, like a wooden block, to illustrate cancer. But this is the approach World Child Cancer takes in "The Big C." Directed by Steve Cope, with...
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How a Brewer Helped This Guy Realize His Dream of Being Punched in the Face...
Can this guy take a punch from a pro boxer? And just as important, wouldn't you like to watch this guy take a punch from a pro boxer? If you would, here's the video for you. Ad agency Mechanica...
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HBO's Fake Posters for Silicon Valley's Pied Piper Perfectly Mock Tech's...
If there's anything that HBO's Silicon Valley does well, it's deriding the tech world's faux altruistic attitude. While it's easy to applaud the show for the way it perfectly navigates the weird...
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Solve These 3 Brutal Math Problems for Pi Day, and Win 3.14 Years of Free...
Real-time marketing around random holidays is usually a snoozefest. But Pizza Hut is going all in for Pi Day, honoring the famed irrational number by running an intriguing contest. It got a well-known...
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Neil Patrick Harris Tries to Explain Why Heineken Light Is St. Patrick's...
Neil Patrick Harris might be the best possible pitchman for Heineken Light, given that both are known for being versatile and unintimidating, but is the actor up to the challenge of making the Dutch...
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Is This Lane Bryant Ad With Ashley Graham and Other Curvy Models Too Much for...
In a scandal that may spark déjà vu among observers with a long memory, retailer Lane Bryant is accusing TV networks ABC and NBC of refusing to air a body-positive lingerie ad featuring plus-size...
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