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Art Director Totally Nails the Humor and Heartbreak of Millennial Life in Ads...
Much has been made of the quarter-life crisis. And for millennials, an unforgiving job market, impersonal hook-up culture and the pressure to be Instagram-perfect don't help. But few have captured the...
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New Zealand Just Had the Creepiest Idea for Reminding Drivers Not to Check...
Those little red dots over your apps, a subtle vibration, that ringtone from last summer. Our phones are the most attention-craving objects we own, and our brains are hard-wired to leap to attention...
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This 5-Year-Old Agency Just Did a Photo Shoot Imagining Its 50th Birthday in...
Some agencies are scared of the future. Happy Medium can't wait to get there already. The Des Moines, Iowa, shop is celebrating its fifth birthday this year, but wasn't satisfied with that. Instead,...
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This Blunt PSA About Illiteracy Features the Most Depressing Alphabet Song Ever
"A" is for AIDS. "B" is for bloodshed. "C" is for child brides. A new ad imagines the alphabet as a set of abbreviations for all the awful consequences of not being able to read. Then it sets the whole...
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Pepsi Light Creates a Dumbbell Bottle, So You Can Guzzle Soda While You Work Out
Pepsi is tapping into its healthier side—sort of, maybe—by transforming its two-liter Pepsi Light bottle into a two-kilogram dumbbell. While Pepsi Light is calorie free, it's not generally the kind...
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Hotel Chain Makes Duvet Suits, So You Never Have to Leave That Comfy Bed Again
The branded April Fools' pranks are coming later this week, but Jurys Inn Hotel Group swears this one isn't a joke—well, not an April Fools' joke, anyway. Hate getting out of bed? Now you can take...
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Scores of People Ignore a 'Homeless' Boy in This Police Department's Social...
Given the times we live in, we prepare for the worst when we see articles about police running social experiments. Thankfully, the New Zealand police weren't up to anything sinister when they hired a...
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Mountain Dew Tries to Get a Little Classier With the Launch of Its Black...
Let's get refined, sugar! PepsiCo introduces Mtn Dew Black Label, a dark-berry beverage (with herbal bitters, no less), in a campaign from VaynerMedia that revolves around several "Gentlemen of the...
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Geico's Latest Crazy Talking Animal Is a Shady Alligator With Tiny Arms
It turns out there are advantages to being an alligator, like dodging the check when eating out with friends because your arms are just too short to reach it. That's the premise of the latest gag in...
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No, Virgin America Doesn't Actually Have a New Logo That's a Pair of Boobs
Is Virgin America making fun of Airbnb a year and a half after the latter's infamous logo redesign? It's quite possible. The airline's own apparently new design looks like, well, a pair of breasts....
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Airbnb's Latest Crazy Rental Brings a Whole New Meaning to Sleeping with the...
Imagine a restful night's sleep in the most relaxing place ever. Now, imagine the opposite—trying to catch winks in the middle of a shark tank. Airbnb is continuing its habit of setting up oddball...
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April Fools' Day 2016: Our Foolishly Giant List of the Best Brand Hoaxes
It's that time again: April Fools' Day, when brands get rewarded for being deceptive, impractical and stupid. And hopefully, funny. We're collecting our usual huge list of brand hoaxes. Email me or...
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H&M's New Collection Celebrates the Many Looks of Mark Zuckerberg
Mark Zuckerberg is known for having his own sense of style. And that style is very ... gray. It's something the tech wunderkind has even humblebragged about. So it makes sense that if he were going to...
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Mexico Surprises U.S. Workaholics With Versions of Themselves Who Actually...
The Lapiz agency's "Doppelgänger Tourists" campaign shames workaholics Mike and Ann into taking vacations ... by introducing them to their dopplegängers, who have been living it up in Mexico. Oh,...
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Hamburger Helper Dropped an Entire Rap Album for April Fools', and It's...
If you run down a list of brands that understand, appreciate and contribute to the hip-hop community, Hamburger Helper probably wouldn't make the cut. And that's probably why the brand just dropped a...
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Radio Flyer Found a Cute, Clever Way of Showing What Its Little Red Wagon...
Growing up, we can't remember ever having seen an ad for Radio Flyer. (Turns out there's a reason for that.) But imagine what a modern one would be like, nourished both by nostalgia and Super Bowl...
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Apple Beautifully Celebrates a Teen With Autism Who Learned to Speak With an...
For years, Dillan Barmache couldn't speak. Then he got an iPad. The 16-year-old, who has autism and is non-verbal, stars in a powerful new advertising campaign from Apple, launched in observance of...
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W+K Crafts a Pair of Gorgeous Alpine Fairy Tales for Milka Chocolate and...
Once upon a time, Wieden + Kennedy Amsterdam created a fairy-tale campaign for Mondelēz's Milka chocolate brand. Set in the idyllic, magical Alpine hamlet of "Lilaberg," the ads consolidate Milka's...
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This Drunk-Driving Cabbie Angers His Passengers in a PSA With a Powerful...
Would you tolerate your cab driver drinking and driving? The passengers in MullenLowe's new hidden-camera PSA for the Safe Roads Alliance certainly don't. From the moment they see their cabbie taking...
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Sonic Is Making Awesome Square Shakes Designed for Instagram, Sold Through...
Sonic is preparing a delightful on-site campaign for Coachella later this month, where it will sell completely square shakes that were designed for Instagram and will be available for purchase (and...
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